Technical SEO: How to improve your positioning

Organic positioning in search engines, especially Google, depends fundamentally on the proper combination of three factors: off-page SEO, on-page SEO and technical SEO services. Each has its own particularities and requirements, but the latter is one of those that requires great meticulousness and greater technical knowledge , as its name indicates.

What is technical SEO?

When we talk about technical SEO, we refer to the part of the online positioning strategy that includes all those technical actions and optimizations that are implemented on a website, with the purpose of it being easily crawled and indexed by search engines. In addition, it has a special impact on improving the user experience.

Some of the technical SEO improvements include: optimizing loading speed, detecting and eliminating duplicate content, ensuring that the page displays correctly on different devices, designing an easy-to-navigate web architecture, among many others.

Importance of technical SEO

Imagine that you have put a lot of effort into producing quality content, but you are unable to get your audience to access it, and when they do, they have trouble viewing and fully enjoying it.

This is where the importance of applying technical white label SEO services in an appropriate manner comes in. Firstly, because it contributes to improving positioning and this brings numerous advantages: it increases brand visibility, increases web traffic, allows you to stand out from the competition and improves business profitability.

On the other hand, it improves the user experience by providing a space in which they can navigate without problems, and find information about the brand and its products and services. All this contributes to the positioning of the brand as a reference in the sector.

Professional profile to do technical SEO: Technical SEO

Carrying out SEO optimization of a website at a technical level requires very specific knowledge. Professionals in the field must perfectly handle and manage everything related to: the structure and behavior of a website   (HTML, CSS, HTTP, sitemaps, .txt files, Javascript) and web performance.

In addition, you need to be familiar with SEO analysis tools , such as Google Search Console and Google Analytics.

Technical SEO Audit

A technical SEO audit is an analysis that allows us to detect problems that may negatively affect the organic positioning of a website. This is done in order to solve them and find opportunities for improvement that guarantee the health of the space.

To carry out a technical SEO audit, there are different tools that audit the website automatically. This process must be carried out before launching a website, in order to ensure that it works optimally. It is also usually carried out during redesign processes and then periodically as part of ongoing maintenance.

Technical SEO Best Practices

As we have said, technical optimization allows for the crawling, indexing, and proper ranking of a website in search engines. Based on this, here are some of the best technical SEO practices to execute:

  • Go for a responsive design , meaning one that can be viewed on both PCs and mobile devices.

  • Maximize loading speed to reduce bounce rate. In this regard, it is recommended to include images with appropriate size and reduce unnecessary scripts.

  • The clearer and more intuitive the structure and navigation , the better the user experience and site ranking.

  • Create a sitemap with a clear hierarchy of the order of all the URLs on your website.

  • The robots.text is a document where you can indicate which URLs you want to index and which ones you don't. You can exclude irrelevant content.

  • HTTPS is extremely important because it tells search engines and users that the site is secure.

  • Avoid orphan pages ( without links to other sections of your website ), and eliminate duplicate content and HTTP errors.

  • Create descriptive and engaging titles and meta descriptions to increase click-through rates.

  • Use hreflang tags on URLs on pages that target a particular community or language.

  • Use noindex tags and canonical tags to tell Google what the main version of your site is, and which pages are not important to index.

There are many other actions you can implement, it is a task that can vary depending on the size of the website.


Technical SEO Tools

There are many tools for performing technical SEO analysis or audits . Some have more features than others, and can even complement each other. The most commonly used are the following:

Google Search Console

Provides information about the overall technical performance of the website , making it possible to detect problems or errors that affect indexing and crawling.

Google Analytics

This is another of the tools that Google makes available to SEO specialists. Among the many functions it performs are the detection of pages with a high bounce rate,   analysis of loading speed and evaluation of the overall user experience.

Semrush

It allows you to know if the technical SEO optimizations services you have implemented have a positive impact  on the organic positioning of the page.

Ahrefs

With Ahrefs, you can perform in-depth analyses of your website and obtain an accurate diagnosis of the performance of the various technical aspects of SEO that affect your positioning.

Do you know what SEO actions your website requires?

The technical optimization of a website takes into account many aspects and details that can go unnoticed. In addition, it is ideal to carry out an SEO strategy before starting the web project , to ensure that it meets the necessary standards and is rankable in search engines.

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